Characteristics of machinery industry

At this stage, many machinery and equipment industries only know the promotion method of bidding ranking, and know little about other promotion methods. The cost of bidding promotion is very high, coupled with the rapid increase in corporate labor costs, corporate promotion costs continue to soar.

It is understood that the machinery industry has the following characteristics: 1, the price is high. Generally speaking, when it comes to machinery and equipment manufacturers, people are more likely to think that the price is very high, so the general business owners think that machinery and equipment manufacturers can not do e-commerce, it is impossible to online transactions. 2, the picture does not show the characteristics of the product. General equipment can not only judge the quality or performance of the equipment manufacturer by appearance alone, and some equipment is large in size, the picture is not easy to take, and the details cannot be reflected. 3. It is not convenient for transportation. Mechanical equipment is generally relatively large, not suitable for long-distance transportation. 4, after-sales some trouble. After the sale of many equipment is completed, it will also involve some offline services, such as installation, commissioning, repair, maintenance and so on. Under such circumstances, it is imperative for enterprises to carry out Internet marketing promotion.